Slogan: “NewsRadio 1330/950 WORD�

Format: THE ONLY NewsTalk Radio station in the Upstate

Audience: 25+ Adults. The WORD listener is anyone that wants to stay informed about what is going on in the Upstate and around the world. WORD listeners come for discussion about the topics of the day by local celebrities, national talk show hosts and the guy next door that calls in to give his insights, comments and opinions. Our listeners come for the information and entertainment value. Rush Limbaugh led the way back to AM Radio for millions of radio listeners including the 25-34 Adult demographic. WORD Sports fans come for the thrill of the game! WORD listeners are comparatively upscale in income, education and job status. They are the single most loyal listening group in the Upstate.

Signal: WYRD 1330 covers Greenville & Anderson with a 5,000 watt signal WORD 950 covers Spartanburg with a 5,000 watt signal

Comments: WORD is fortunate to have both drive times covered with live, local talk shows starting with “The Russ & Lisa Show,� 6AM-10AM.

Russ Cassell – well informed, opinionated and entertaining -- has been doing Radio in the Upstate for nearly three decades! He’s been voted the Upstate’s “Best Radio Talk Show Host� and does an incredible morning Talk & Information show.

Graduating from News Anchor to Co-Host, Lisa Rollins is well known, loved and respected in the Upstate. Aside from being warm, friendly and well-informed, Lisa is admired for her deep commitment to the community.

Bob McLain’s Afternoon Drive show deals with the issues of the day. Listeners get the benefit of Bob's knowledge, keen insights, opinions and good humor.

Greenville’s own, Mike Gallagher is on in the Upstate, 10AM-12N

Benchmarks: Fully staffed News Department provides News on the hour and half-hour, extensive traffic and weather reports.

To Advertise on WORD please call 864-271-9200 and ask for Greg Ryan or e-mail us.